Over the past 100 years, the wild tiger population has declined by 97%, tiger numbers were at an all-time low and the tiger range governments agreed that new and innovative action was needed.

They committed to an ambitious and visionary goal: Tx2 – to double wild tigers by 2022, the next Chinese Year of the Tiger.

This is where we stepped up with a 360 video using a Samsung gear to raise awareness and educate people to stop killing the tigers and encourage them also to become a tiger adopter and to get them engaged with the cause with fundraising

Date: October 11, 2016
Client: WWF - England
Category: Gear VR